Franchise

AAHOA has always been a resource and an advocate on behalf of franchisees with their respective brands. We remain in regular contact with brand leadership for each franchise brand to encourage a strong, ongoing relationship, sharing ideas and best practices, and always keeping the perspective of hotel owners at the forefront of our efforts.

Our franchise relations initiatives are derived in part from the regular feedback of a variety of AAHOA committees, franchise-specific AAHOA focus groups comprised of AAHOA Members who own those brands, our Ambassadors and Board Members, franchise advisory councils with which we align, and from our members. These important resources provide valuable feedback on current issues, challenges, and concerns.

In 2023, AAHOA launched the 4 Pillars for Franchise Advocacy, which represent the primary issues for which AAHOA advocates on behalf of member hoteliers. Watch the explainer video here.
Read by hospitality leaders representing independent properties and nearly every major brand, it explores the most critical issues of the hospitality industry while also celebrating its successes. With a monthly circulation of 20,000+, and distribution at all of the industry's leading events, Today’s Hotelier is a not-to-miss publication that offers practical advice for hoteliers and all.