Are you an aspiring woman executive looking to take your personal brand to the next level? Look no further! Heather Carnes, the EVP of Communications and Chief Strategy Officer at AAHOA, will lead a personal branding masterclass from 8 a.m. to 12 p.m. on Thursday, November 2, at the HerOwnership Conference & Retreat. The masterclass, titled "Building Your Brand, Defining Your Success, and Shaping Your Future," will help women hoteliers uncover strengths, conquer self-doubt, pinpoint their niche, and gain the skills to shape, promote, and evolve their brand.

In her current role at AAHOA, Carnes focuses on organizational strategy, marketing and communications, organizational culture and HR, education/program development, and strategic partnerships. Carnes has been a key member of the AAHOA team for four years and has dedicated nearly her entire career to the association space.

“In this interactive masterclass, we’ll roll up our sleeves, get vulnerable with ourselves (and each other), discover who we are and what we have to offer to the world, learn how to shamelessly and unapologetically promote ourselves and the value we offer, overcome the very real and valid fear of showing up and putting ourselves out there, embrace authenticity and confidence, develop our core thought leadership topics and content strategy, and get to work,” Carnes shared.

The opportunity to join this masterclass is not one to be missed. Space is capped at 25 spots. RSVP today to confirm your participation.