Hotel owners navigating industry changes wrought by the pandemic face no dearth of challenges: the decline in business travel, competition from home rental apps, and ongoing labor shortages are just a few.

Too often, the people owning the hotels – many of them small business owners – are figuring out how to adapt to the new hospitality landscape with added complications from the hotel brands that should be their partners.

While many hotel owners have struggled to maintain their livelihoods since the pandemic began three years ago, some big hotel chain franchisers sold hundreds of millions of dollars’ worth of loyalty point value to credit card companies under a system that often fails to adequately reimburse the franchisees.

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